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Explore the long and ferocious rivalry between Coke and Pepsi.
Traces the long and ferocious rivalry between Coke and Pepsi, centered on the “New Coke” debacle of 1985. For almost a hundred years, Coke had been the undisputed leader in the multibillion dollar global soda industry–stodgy, predictable, but indisputably top dog–while Pepsi had been the upstart No. 2, forever poking at its big brother with cutting edge advertising. But in 1985, in a stranger-than-fiction twist, Coca-Cola’s executives took a step so daring that no one in either company could believe it: they changed the formula of the most popular beverage on the planet.
Directed by Mark Herzog

Christopher Emerson
Narrator

Harvey Yazijan
Self

Bill Katz
Self

Joel Stein
Self

Rob Baskin
Self

Thomas Oliver
Self

Katie Bayne
Self

Michael Beindorff
Self

Patti Rueff
Self

Craig Weatherup
Self

Ken Ross
Self

Aaron Walton
Self
Why Plastic: Coca Cola/American Plastic
2021