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When Volcom was founded in 1991, it was the first company to combine skateboarding, surfing and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released "Alive We Ride" in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty-one years later, with the release of "True To This", Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, "True To This" is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.
Directed by Mike Aho
Ozzie Wright
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Hunter Wood
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Dave Wassel
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Kyle Walker
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Tai Vandyke
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Nate Tyler
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Grant Taylor
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Balaram Stack
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Ryan Sheckler
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Mike Ravelson
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Ben Raemers
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Collin Provost
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The Endless Summer
1966
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